Zoom Pizza Factory set out to revolutionize the pizza experience—empowering guests to nourish not only their bodies but their minds and souls.
Leveraging a high-tech oven and a fresh, health-focused approach, Zoom aimed to stand out in Chicago’s competitive fast-casual pizza market, capturing both health-conscious diners and traditional pizza enthusiasts alike.
Empowerment, individuality, fulfillment: These became Zoom’s foundational "power words." Every design decision prioritized these ideals, answering one core question: what truly feeds the human spirit?
Drawing inspiration from Chicago’s industrial heritage, the brand embraced self-expression, wellness, and community. The customer journey allowed diners to craft individualized pizzas from healthy ingredients, fully aligned with Zoom’s core values of altruism, health, and community.
Empowerment, individuality, fulfillment: These became Zoom’s foundational "power words." Every design decision prioritized these ideals, answering one core question: what truly feeds the human spirit?
Drawing inspiration from Chicago’s industrial heritage, the brand embraced self-expression, wellness, and community. The customer journey allowed diners to craft individualized pizzas from healthy ingredients, fully aligned with Zoom’s core values of altruism, health, and community.
Zoom Pizza Factory opened to enthusiastic crowds, quickly becoming a go-to spot for health-conscious pizza lovers and the local college community. Expansion plans soon targeted broader Chicago areas and suburbs. A supporting Zoom mobile app elevated delivery experiences, and Zoom’s executive chef became a local culinary personality, driving brand recognition and authority.
Zoom’s unique "water bar" spotlighted a healthier beverage alternative, successfully promoting Water.org’s mission, enhancing the brand’s community impact, and differentiating it from typical pizza experiences.
Zoom Pizza Factory opened to enthusiastic crowds, quickly becoming a go-to spot for health-conscious pizza lovers and the local college community. Expansion plans soon targeted broader Chicago areas and suburbs. A supporting Zoom mobile app elevated delivery experiences, and Zoom’s executive chef became a local culinary personality, driving brand recognition and authority.
Zoom’s unique "water bar" spotlighted a healthier beverage alternative, successfully promoting Water.org’s mission, enhancing the brand’s community impact, and differentiating it from typical pizza experiences.
Rooted in Chicago’s industrial identity, Zoom’s "factory" ambiance featured interactive rotating signage, custom murals, vibrant graphics, and thoughtfully designed spaces. This reinforced Zoom’s fresh, healthy offerings and highlighted its commitment to sustainability and community.
Strategic marketing built excitement, managed logistics, and cultivated team camaraderie. Integrated campaigns across social media, print, radio, and guerrilla marketing captured local college demographics and ensured a buzz-worthy grand opening.
Clear, intuitive menu boards and ingredient iconography streamlined customer ordering. "Lucille," Zoom’s advanced pizza oven, anchored the experience, ensuring quick, quality output.
Zoom’s responsive website educated, inspired, and engaged customers with a strong visual appeal, highlighting nutritional values, ingredient transparency, and charitable partnerships like Water.org and TheChive.com. Uniforms, packaging, and collateral reinforced the brand’s professional, fun, and modern identity.
